- explain what the cookies are doing and why.
These rules also apply to similar technologies which perform the same function as cookies, such as web beacons, action tags, local shared objects, flash cookies, single-pixel gifs. The policy can be used to cover similar technologies.
- the cookies are placed or information within them is accessed for the sole purpose of carrying out an electronic communication via an electronic network; or
- where the storage or access to the cookies is necessary for the provision of an information society service requested by the user (for example, the provision of a checkout service where the user wishes to purchase goods from the website).
Where relevant and appropriate, a website may also need to hold documents setting out its terms and conditions of use, terms and conditions of sale, and its policy regarding acceptable use of the website.